Bertelsmann Revenues in 2012 Increased by 4.5%
German media group Bertelsmann said it expects revenue to increase due to acquisitions after sales and profit rose last year. In 2012, revenue rose 4.5% to 16.1 billion euros ($20.7 billion), helped...
View ArticleReferrals: The Best New Business You Can Get
Hands down, the best new leads come from referrals. These prospects are likely to be highly qualified, since someone close to you thinks they might be a good fit. Even better, the implied endorsement...
View ArticleAcxiom Opts for Transparency
Acxiom is preparing to step out of the shadows of obscurity, according to an article published by the Financial Times. With data brokers coming under Congressional and regulatory scrutiny Acxiom’s...
View ArticleB-to-B Marketers Should Take Another Look at E-Commerce
E-commerce opportunity is evolving fast, but only 25% of B-to-B marketers are taking advantage of it, according to a 2012 Oracle study. Time for another look says Ruth Stevens, BIIA’s Board Member and...
View ArticleNew D&B Hoovers Analytics™ Product Gives Small Businesses the Power to...
Solution Expands Big Business Insight to Smaller Organizations D&B (NYSE: DNB) introduced Hoover’s Analytics, a new product to help small businesses segment and evaluate their customers and...
View ArticleBisnode Q1 2013 Core Revenues Declined by -3.8%
Bisnode reports weak organic revenue growth, above all in the Nordic and BeNeFra regions and a powerful focus on internal structuring to create “One Bisnode”. For the first quarter of 2013 Bisnode...
View ArticleE-marketing and the Rifle Shot into the Dark
Anthea Stratigos, Co-founder and CEO of Outsell Inc. expresses her frustration about the flood of irrelevant, misdirected mail. The following is an excerpt of her recent ‘Insight’: “Every so often,...
View ArticleFive Essential Functions for Every B2B Website
“If you don’t have a website, you don’t have a business.” By now, this maxim is well understood–and it is just as true for B2B businesses as for B2C ones, if not more so. But what kind of...
View ArticleSalesforce.com Completes Acquisition of ExactTarget
Salesforce.com (NYSE: CRM) announced it has completed its acquisition of ExactTarget, a leading cloud marketing platform used by more than 6,000 companies including Coca-Cola, Gap and Nike....
View ArticleSalesforce.com Introduces New Radian6 Social Listening Coverage in China, Russia
For the first time, global brands will be able to comprehensively listen to conversations and engage with people on the most popular and widely adopted social networks in China and Russia, including...
View ArticleHarte-Hanks Q2 2013 Revenues Flat
Harte-Hanks, Inc. (NYSE: HHS) reported second quarter 2013 diluted earnings per share from continuing operations of $0.13 on revenues of $188.3 million (versus $189,6 of prior year period). Total...
View ArticleAcxiom Revenues Down 2%
Acxiom revenue (quarter ending June 30th 2013) was $266 million, down 2 percent compared to $272 million for the prior-year period. Income from operations decreased 5 percent to $24 million in the...
View ArticleCreditreform FirmenWissen: Intelligent Linking of Corporate Profiles with...
FirmenWissen (Neuss, Germany) has expanded its product offering with a cooperation with GBI-GENIOS (Munich) to include press data that ensures an intelligent combination of news and company profiles....
View ArticleVeda Renames its Marketing Services Division – Announces Partnership with...
Inivio (Veda’s Marketing Services Unit) announced a partners with Datalicious to revolutionize content delivery to corporate websites Australian marketers can revolutionize content delivery on...
View ArticleSalesforce.com Second Quarter Revenue Growth 31% Buoyed by ExactTraget...
Salesforce.com’s total Q2 revenue was $957 million, an increase of 31% on a year-over-year basis, benefited in part by the acquisition of ExactTarget which closed in July 2013. Subscription and...
View ArticleBertelsmann Revenues for First Half of 2013 Dropped 1.9%
Bertelsmann’s revenues dropped 1.9% to €7.43 billion ($9.8 billion), due to a difficult market environment and several structurally declining businesses. Net profit rose 11% to €306 million ($405...
View ArticleAcxiom Disrupts Conventional Marketing Models with New Audience Operating...
“Rather than Building a Better Mousetrap, Instead, We Chose to Breed a World-class Cat.” Quote by Phil, Mui, Acxiom’s Chief Product and Engineering Officer. Acxiom® (Nasdaq: ACXM) introduced a new way...
View ArticleLead Qualification: The Secret Sauce of B2B Lead Generation Marketing
The Number One rule in B2B marketing: Never, ever, pass an unqualified lead to your sales force. Why? Because they’ll hate you in the morning… But seriously, if the role of B2B marketing is to...
View ArticleOutsell Inc. Publishes 2013 Market Size, Share, Forecast and Trend Report B2B...
Outsell Inc., a co-founder of BIIA, has published its 2013 Market Size, Share, Forecast, and Trend Report for B2B Trade Publishing and Company Information Market. Most certainly the latter should be...
View ArticleRR Donnelley to Acquire Consolidated Graphics
Further Expands RR Donnelley’s Digital Print, Commercial Print, Direct Mail, Large and Grand Format Printing, Packaging, Print Management and Integrated Communication Solutions Offerings R. R....
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